Intexus
Creating a trusted world.
Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
Services
Client
Year
Website
How it started
Since its inception, Intexus has been dedicated to creating a trustworthy world by providing access to the communities people aspire to be part of.
However, when we began our collaboration, the company faced a significant challenge: multiple brands with unclear positioning, conflicting services, and the need to scale for global expansion. We partnered closely with David Rojas, the CEO, and the involved teams to refine the organizational strategy, communication, and brand architecture to align their efforts and prepare for international growth.
Goal
Our mission was to support the strategic team in redefining Intexus’ brand architecture, facilitating the segmentation of products, services, solutions, and clients to enable structured growth in global markets.
We began by clarifying the brand’s purpose, unifying two companies under a single umbrella while expanding the portfolio of solutions. We also co-created the brand’s purpose, developed a compelling slogan, and crafted a tailored communication strategy for each service—ranging from passport creation and credit card development to seamless travel solutions and more.
Result
By unveiling the brand’s purpose, we laid the foundation for growth, helping the company launch new products under a refreshed brand identity that aligns with its strategic vision.
We also developed a lead-generation-focused website. Additionally, we collaborated with the commercial, marketing, and human resources teams to identify key opportunities for continued growth.
