SEASON34
Redefining Menopause.
Cheers to breaking conventions, embracing flavor, and raising a glass to the art of brewing. Elevate your palate!
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How it started
At JellyShot, we believe the most meaningful brands begin with people who are determined to change the way the world sees an overlooked reality.
That is how our journey with SEASON34 began.
When we met Irene Rojas Stanbury, we were immediately inspired by her resilience, vision, and the purpose that brought the company to life. Together with her mother, Dr. Maria G. Stanbury, a gynecologist and menopause specialist with more than four decades of clinical experience, shared a mission that went far beyond launching a wellness brand. They wanted to transform the conversation around menopause.
The science was already there. The medical expertise was unquestionable. What was needed was a strategic foundation capable of translating that knowledge into a brand with the clarity, confidence, and emotional connection required to grow.
Our challenge was not simply to build a brand. It was to help build the platform from which that mission could scale.
Goal
This project has been nothing short of inspiring. Before defining a strategy or designing a visual identity, we immersed ourselves in the landscape surrounding menopause.
We explored the realities that women face during perimenopause, menopause and beyond. We analysed the market, identified emerging opportunities and revealed the narratives that have shaped this category for decades, many of which are centred on fear, discomfort or silence.
One question guided the entire process:
How can we build a brand that transforms menopause from something women endure into something they can embrace with confidence?
Our goal was to create a brand that could:
- Positioning menopause as a new stage of strength, vitality, and possibility.
- Translating decades of scientific expertise into an accessible and inspiring narrative.
- Building a differentiated strategy capable of supporting business growth.
- Creating a consistent brand experience across communication, sales and product. We also wanted to establish a platform that could become a leading voice in women’s health.
Result
What started as a branding project evolved into the development of a comprehensive strategic growth platform.
By gaining a deep understanding of the market, women’s lived experiences and the clinical expertise behind the company, we developed a brand that reflects the scientific rigour and human optimism at the heart of SEASON34.
Transforming Purpose into Strategy
In collaboration with Irene and Dr Stanbury, we defined the brand’s purpose, positioning, value proposition, communication strategies, personality, values, and brand statement.
Every strategic decision was designed to shift the narrative, from treating menopause as a problem to recognising it as a new season of life that deserves knowledge, confidence and care. A story told from the lived experience of women, for the women living it.
Designing a Brand Built to Scale
We developed the complete brand identity, packaging system, tone of voice and art direction, creating a cohesive ecosystem that communicates trust, science, femininity and modernity at every touchpoint.
We also partnered with the team to develop their commercial narrative, investor presentation and Expo West competition pitch, helping them to articulate the company’s vision with clarity and confidence.
Impact
For too long, the science of women's health was led by men, while the women living it were rarely the ones telling the story. SEASON34 changes that.
Built by a mother-and-daughter team and developed hand in hand with our majority-women studio, it is a brand where medical authority and lived experience finally come from the same source.
By transforming decades of medical expertise into a compelling brand narrative, SEASON34 is helping to redefine how women experience menopause, not as an ending, but as the beginning of a new chapter.
This strategic clarity has been a catalyst for growth, contributing to the brand’s recognition as the winner of the 2026 NEXTY Award in its category at Expo West and establishing SEASON34 as an emerging voice in the shaping of the future of women’s wellness.
At JellyShot, we believe that design and strategy do more than build brands, they build belief. When grounded in deep human understanding, scientific insight and clear purpose, they become powerful tools for helping businesses to grow, lead new conversations and create lasting impact. This is the work we are most passionate about.