Design

Design

Design, it’s all about business
It is a horizontal tool for companies, it redefines standards, refreshes strategy, and builds paths to excellent execution. Design and creativity are our tools to create value. Everything can be connected through it following the strategy.

Our design services

Proyectos

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The Universidad de La Sabana is one of the most important universities in Latin America and they needed to unify the value proposition and services they have, but from the virtuality, through its digital application.

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Projects

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The Universidad de La Sabana is one of the most important universities in Latin America and they needed to unify the value proposition and services they have, but from the virtuality, through its digital application.

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nested
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Design Strategy

Design connects and with innovation we work with companies to scale using creativity as a tool to expand and foster the achievement of their goals. Design strategies are aligned with the size, budget, capabilities, and level of the organization and its projects to make incredible ideas, viable towards achievable goals.

Brand Identity

Graphic design applied to the creation of identity is an incredible tool to make tangible the brand’s strategy and make it part of the life of our stakeholders. Logo, packaging, textures, icons, audiovisual art direction, and typographies, among many other resources, build an identity that appeals to the senses. Our goal is to make it exciting, assertive, and meaningful, so you can see it, touch it, hold it, hear it and watch it move.

Packaging Design

Through packaging, brands help consumers choose from a bewildering array of options, communicate the intrinsic quality of the product and reassure customers that they have made the right choice. Ideally, packaging will help us to engage, inviting customers to become loyal to the brand. All this, alone on the shelf – let’s make it perfect!

Portfolio Design

Products are powerful assets for creating desire, shaping experience, and shifting demand. A product portfolio leads consumers into unforgettable experiences they will need to repeat later, after sharing the story with others. For the current constant worldwide changing panorama, be ahead of the changing consumer product expectations by diversifying your portfolio. Reaching new spaces, satisfying new needs and creating value in new categories.

Art Direction

In a digital world, content is king. The best brands have developed a precise voice and style for their consumers. That’s a path that needs strategy, planning, and creativity to make it memorable, identifiable and centered on the audience.

Photography & Audiovisual Production

Lights, cameras and action.
With our allies in audiovisual production and photography, we will create the perfect content for your marketing plan with a reasonable budget. Art direction and presence in the production ensures that the content tells the right story.

Experience Design

Consumers are inundated with choices. Competition is fierce. As brand builders, we have to think far beyond the point of sale and use our strategic imagination and business acumen to deliver a unique and engaging experience that no other competitor can easily replicate. Whether digital or physical, our brands are experiences.

Product Design

Industrial design applied to the creation of objects that consolidate the experience, they can be objects to close product cycles, reuse materials, promote the brand in events, even spaces. Product design is also a way to connect emotionally with customers, become irreplaceable and create lifelong relationships.

UX / UI Design

UX: Design of digital experiences based on the brand strategy and business model, defining its usefulness and interactions. UI: Graphic design applied to the digital platform where the experience is hosted, making it coherent with the brand, understandable and effective.

Pablo Restrepo
Shafia Abdala
Saida Abdala
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